This rebranding saw the agency committed to the delicate operation of restyling the logos (and consequently all the coordinated images) of the group’s companies, communicating the start of a new direction whilst maintaining its familiar label.
The next step was to develop a tone that was most coherent with the nature of the brand and its value. This was consolidated in the creation of the pay off “giving voice to moving objects”, as well as organising all the aspects of consulting, solutions and marketed products.
All in all, they moved from an old communication style based on their products to a style tied to their consulting abilities and expertise in the various sectors consolidated by the company over the years. The agency worked on repositioning, transferring the new concept onto various forms of communication: from the internet site to the fair stands, from below the line to DEM, from the coordinated images to the institutional presentations and products. Xholding is a group formed by three companies - Pernix, Axter, Xerum – operational in the sectors of automatic identification and traceability, RFID, networks, networking and Wi-Fi, solutions for labels, mobile device management, consultation, development and assistance in the scope of ICT.