• Client:
    Serviceplan Group
  • Project:
    Johnson's Baby Olio
  • Date:
  • Services:
    concept strategy, logo design, copywriting, print campaign, tv commercial, In-store activities, packaging
In confidence, from mum to mum.

In response to the rumours regarding the possible negative side effects of paraffin, an essential component of Johnson’s Baby Oil, we gave voice to those mums who work in Johnson & Johnson’s Italian factory, women who are responsible for these products for babies: their own and those of others. From here a strategic-creative platform was created around the concept “if you don’t want to trust the voice of a brand, you can trust the words of a mum”.