• Client:
    Carrefour Italia
  • Project:
    Hypermarket Carugate (MI) event
  • Date:
    december 2015
  • Services:
    motion graphics, digital commercials, flash-mob, in-store event, btl, social media (Periscope, Instagram, Twitter, Facebook)
Carugate Effect: the commercial with effect.

All the Carugate Carrefour hypermarket screens and main social platforms transmitted surreal “fake commercials” in which Valeria Graci, interpreting her very popular TV characters Barbara d'Urso, Federica Panicucci and Peppa Pig, presented “Commercials with Effect”; these were spots tied to the general re-launch of a shop with “Carugate Effect” as its claim.

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