• Client:
    Cassa di Risparmio di Ravenna
  • Date:
  • Services:
    branding, print, outdoor, UI/UX responsive website
In our books it’s you who counts.

Over the years La Cassa di Risparmio di Ravenna, has cultivated strong roots within its territory. Contrary to many “big banks” their proximity to clients, ability to listen to their needs and their “familiarity” are values that CARIRA can be proud of without fear of being proven wrong. The new format of communication created for CARIRA by The Kids Road included the restyling its image, harmonising the group’s brand and implementing the theme of “proximity” with a pay off that aimed to claim a success achieved through a real proximity with its clients. The tone and general concept were laid out in the creative proposal and in the tactical, promotional campaign tools.