• Client:
    Alpiq InTec Ticino
  • Project:
    incentives campaign
  • Date:
  • Services:
    art direction, illustrations, direct marketing, btl
To save money you don’t need flashes of inspiration, you need illuminated choices.

Energy savings can also be made with the substitution of old fluorescent or neon lamps. With this in mind The Kids Road created the Direct Marketing campaign for Alpiq InTec Ticino, aimed at the industrial and manufacturing companies in Canton Ticino. The text played ironically on the theme of illumination and the graphics had a strong visual impact, conveying the benefits that moving to Led lighting have on energy efficiency.

Alpiq InTech Ticino

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